Roe & Co is an Irish whiskey brand created by Diageo, launched in 2017 as part of its Reserve Portfolio. The brand takes its name from George Roe & Co, one of the most powerful whiskey producers of 19th-century Ireland. George Roe helped define the golden era of Irish whiskey, and his Thomas Street distillery in Dublin once sprawled across some 17 acres, making it one of the largest distilleries in the world at the time. Roe & Co pays tribute to that historic legacy while representing the modern renaissance of Irish whiskey. Roe & Co is a premium blended Irish whiskey, positioned as a versatile and cocktail-friendly spirit. Alongside brands such as Slane, Glendalough, and J.J. Corry, it represents the exciting new wave of Irish whiskey producers breathing fresh life into a category steeped in tradition. The brand is closely connected to Dublin's rich distilling history and culture, celebrating the craftsmanship that once made Irish whiskey famous around the world. Roe & Co has been rolled out across international markets, including the United States, where it was introduced in time for International Whiskey Day. Its combination of historical reverence and contemporary cocktail appeal has helped establish it as a notable name in the growing premium Irish whiskey segment.