Onikishi is a Japanese whisky brand whose name derives from the words 'Oni' (demon) and 'Kishi' (knight), translating to 'Demon Knight' in English. Born of a deep passion for Japan's culture, heritage, and traditions, the brand is inspired by the figure of a demonic samurai who transfers his strength, vigor, and mystical charm into every bottle. Onikishi is produced and owned by Milestone Beverages HK Ltd, a company committed to blending authentic Japanese craftsmanship with striking, story-driven branding. Onikishi's portfolio offers a modern twist on the traditional Japanese whisky segment, designed to invite new consumers to engage emotionally with the category. Among its expressions is the Deadly Sakura, a sakura-finished Japanese whisky that showcases the brand's willingness to innovate while paying homage to Japan's enduring cultural essence. Bottled at 43% ABV, the whiskies are crafted to stand out on any shelf, balancing approachability with genuine character. Onikishi has rapidly expanded its presence across international markets, entering 15 European markets — with France seeing imports surpass 160,000 nine-litre cases — through a collaboration with Maison Villevert and their premium distribution network. The brand has also made notable inroads into global travel retail, positioning itself as a premium yet accessible Japanese whisky for a worldwide audience.